Tuesday, March 1, 2011

Rants and Rays - The 4 C's of Solar

"Rants and Rays" is my posting of various thoughts about the solar industry. I hope to make this a regular "column" in my blog. Here is my first installment.

There is a catch phrase that all good marketers know - the 4 P's (product, place, price, and promotion). There is also a lesser known model called the 3 C's (customer, company, and competition), but I digress. I was thinking about the challenges and opportunities of solar and came up with a similar catch phrase that I term the "4 C's of Solar" (depicted in a triangle):
  • Conscience: Conscience is the desire to go solar. It is the desire to do the right thing and help the environment.
  • Cost: Cost represents the obstacles to going solar. Cost is the real and perceived price of solar. Cost is also the time and effort to initiating a solar plan.
  • Change: Change is the action of going solar. It is actually doing something to be part of the solution.
  • C-nowledge: Knowledge is the tool to make the Change and bridges the gap between the Cost (obstacles) and the Conscience (desire). Personally, I believe there are more perceived obstacles than real ones. Knowledge can help dispel the misconceptions and can allow one to make truly informed decisions.
This is probably a truism for many things, but I think it works well with solar. This is also the purpose of my blog - to share knowledge about solar. Hopefully, people will find it useful and go solar too.

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