- Efficiency - "Waste Less" energy
- Generation - "Make More" clean energy
- Conservation - "Use Less" energy
Unlike the other two pillars, Conservation is dependent almost exclusively on behavioral changes, and thus is very difficult to implement and achieve. However, if our behavior can be changed, the impact and benefit is likely to be much more impactful and longer lasting.
Efficiency and Conservation are generally espoused to the end-user side while Generation is more of a utility priority. However, I believe that with solar the Generation pillar can and will be an important component in the future for the end-user. Per above, the results of Generation are more easily achievable since they are reliant almost entirely on purchase of equipment rather than a change in behavior.
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